Brighthouse Are Improving Their Deals
A more common thing people are current seeing is that one of the most popular genres of lending is ‘buy now pay later’ finance available in major retailers such as BrightHouse. People taking advantage of low or no interest deals are buying prudently and making their finances go further by paying for the cost of high-value essentials such as couches and white products over a period of time. With the downturn in peoples spending, it seems that every retailer is getting in on the act and offering tempting finance deals.
But what if you didn’t have the pick of these retailers? If your credit rating (or lack of), the fact you were on benefits or your age stopped you from applying for the best deals available?
You may turn to a specialist rent-to-own company, a company that rents all kinds of products from games consoles to plasma tvs with pay weekly, monthly or upfront options. A company such as BrightHouse. With more than 170 retailers so far, it’s the biggest such chain in the United Kingdom.
The problem is, it’s not a wholly cheap alternative although it is a good bargain, this shop offers a very reasonable rate, however it doesn’t include other things like the optional service cover which most customers take out. In the end, you may up paying a bit more than the standard cost for the product.
With buy now pay later increasing in popularity now the credit crunch has taken hold, BrightHouse took advantage and, during the spring, ran a nine week intensive marketing campaign including TV adverts and direct marketing and employed- for the first time- TNT’s Home-in Targeting postcode modelling tool for precise targeting. It was very effective, with the retail outlet thriving and planning on adding 20 stores during 2009.
BrightHouse head of marketing Alan Beesley said ‘Brand awareness of BrightHouse has grown rapidly thanks largely to our TV activity, which comprises of advertising and sponsorship of the Trisha Goddard Show. As we continue to open in new locations across the UK our highly targeted spring marketing campaign will support our growth by promoting the brand as a customer-friendly weekly payment store.’
Tangentially to this increase in awareness however, has materialized an inevitable increase in unhappy customers. The company recently made the papers when it was investigated by BBC radio 1’s Newsbeat programme.
